Creative Direction — Bringing Vision to Life
What is Creative Director?
A creative director is more than someone who makes things look good. It’s about setting the vision — shaping the story, tone, and direction behind a project so every detail works together. As a freelance creative director, I bring that vision to businesses, bands, and professionals who don’t have an in-house team. Instead of hiring a big agency, you can work directly with me to develop your creative direction: from brand identity and campaign concepts to photography and content execution.
Why I Do This
After more than ten years as a photographer, I realised I wasn’t just taking photos — I was guiding the bigger picture. Helping clients figure out:
What story are we really telling?
What do we want people to feel?
How do all the visuals tie together?
That’s what creative direction is: turning scattered ideas into a clear, consistent vision that works. I love the challenge of bringing that clarity to every project.
Why Clients Need Creative Direction
In a world full of content, just having photos or videos isn’t enough. You need work that:
Feels authentic and reflects who you really are.
Connects with the right audience.
Has consistency across platforms, campaigns, and visuals.
Saves time and money by avoiding scattershot ideas.
That’s where a freelance creative director steps in — to make sure your brand or project doesn’t just “look good,” but actually works.
Photographer + Creative Director
My background in photography means I don’t just think in abstract concepts — I know how to make them real. I can direct the shoot, create the imagery, and guide the full campaign from start to finish.
It’s the best of both worlds: creative vision + hands-on execution..
Services
Brand Direction
Helping you define the look, feel, and story of your brand. Together we’ll shape a visual identity that’s consistent, authentic, and memorable.
- Great For: new businesses, rebrands, or anyone wanting clarity in how they present themselves.
Campaign Creative
From product launches to live events, I create the concept, mood, and direction for your campaign — and then bring it to life through photography and content.
- Great For: businesses, musicians, and brands looking to make an impact with a specific project.
Photography + Creative Direction
Not just photos, but photos with purpose. I plan, direct, and shoot with your bigger picture in mind — making sure the final images tell the story you want to share.
- Great For: anyone who wants more than just “nice shots.”
Creative Consulting
Sometimes you don’t need a full project — just clarity. I offer consulting sessions where I help you refine your creative vision, plan your content, or map out your brand’s direction.
- Great For: small businesses, artists, or professionals who need guidance without the big agency price tag.
